¿Cómo rentabilizar una instalación Wifi en tu hotel con hotspot?
Many hotels offer free Wi-Fi, but did not put a price to the customer. A serious marketing mistake as the guest believing it will end another right to receive without valuing or thanking him, explains Paco Menéndez, manager of the firm WifiSafe in this article. And reveals the crux of the matter: how can i make my customers values offer something free?
Hotels: how much do you value the free Wi-Fi in your hotel? And I do not mean to investment or chrematistic issues, if not how you value in your marketing strategy or customer service.
No doubt that the free offer Wi-Fi service in the hotel has had and has a cost, but if we think for the customer has a specific value as a service or amenity, why will not have it for the hotel?
Free Wi-F Yes, okay, but … without evaluating? That is, without giving a value, the value that the customer gives to have that service or not … In conclusion: this is a big mistake of marketing.
Many hotels offer breakfast included in the room price, but give it a value. The guest room has in its brochures that offer breakfast and give a price, that is, breakfast is valued, but is then included as a free service. The customer gets a direct view of value/discount: something fundamental.
Hotels, your Free Wi-Fi is charged to you, but gives it as free. Why don’t you know what you are doing to your client? Free products, non- valued with a price, are not adequately appreciated by the recipient. If the hotel guests know that Wi-Fi service is worth 10 €, or whatever, the customer will recognize and give value to what you get.
Also keep in mind that any marketing or promotion performed without proper planning and without being able to easily quantify is a high risk of failure or even economic waste and resources.
The above example: breakfast and Wi-Fi is equally valid for the spa, pool, gym, minibar, satellite TV … all the services you offer free without giving value. What has value equals priceless and therefore free… so, you will be giving something worthless. In short time the customer does not take into consideration and believe that is another right to receive, without valuing or thankful.
If it happens with the typical amenities of the room, which is taken for granted … you will never make the same mistake of giving away something that is not worth “nothing”.
Adequately assess the services you offer, give them the value they have, and your customers will be pleased to receive “gifts of value”.
And now comes the serious question: how can i make my customers values offer something free?
The answer is easy: Wi-Fi integrates your hotel within the PMS billing. So when your customer makes the check-out, you see and appreciate the Wi-Fi consumed during your stay has a value of 30 € (for example) and has made a gift equal to a discount of 100 % of its value.
This is a free service valued and appreciated while the rest is throwing money. Hotel do not seize the opportunities to entertain clients with services they appreciate and value that eye will appreciate later in the reviews and ratings online.
If you want me to tell you how to easily integrate your Wi-Fi with your PMS, let me know through firstname.lastname@example.org; I will be happy to help you get your customers value your service.